About NXT Evolution
NXT Evolution is a founder-led strategic advisory practice working with organisations and networks across international markets.
Founded by Soumeya Rachedi, NXT combines experience in strategic partnerships, ecosystem development, organisational strategy and governance.
Our work is grounded in an understanding of how organisations operate: their people, relationships, structures, resources and the wider systems in which they work.
We combine strategic advisory with active engagement, helping clients strengthen their partnerships, decision-making and organisational capabilities.
Meet the founder
Soumeya Rachedi
Founder, NXT Evolution
- Former Chief Operating Officer, Digital Africa
- Co-founder, GEN Algeria
- French-qualified international arbitration lawyer (CAPA, EFB Paris)
- Works in French, English and Arabic
Soumeya brings together a background in international arbitration law, organisational leadership and more than a decade of experience in entrepreneurship, institutional partnerships and ecosystem development.
Her career includes senior leadership in pan-African innovation and entrepreneurship, including serving as Chief Operating Officer of Digital Africa, alongside advisory work with international organisations, networks and businesses.
Having worked across Africa, Europe, Asia and the United States, she brings extensive experience navigating different cultural and institutional environments, working with diverse teams and connecting stakeholders across borders.
Her approach combines strategic analysis, cultural intelligence and a deep understanding of the human dynamics of collaboration. It is informed by systems thinking, emergent strategy and living systems principles, alongside a longstanding interest in governance, power and participation.
“She has a rare ability to hold together multiple cultures, languages, interests, and expectations while never losing sight of the larger mission…”
How NXT works
NXT operates through a flexible, founder-led model.
Soumeya leads the strategic work and client relationships, drawing on experienced independent consultants and specialists when the scope of an engagement requires additional expertise.
We pay particular attention to the contexts in which organisations and networks operate — recognising that trust, leadership, communication and decision-making take different forms across cultures and institutions.
Our aim is not to create long-term dependence on external advice. It is to strengthen the knowledge, relationships, governance and capabilities that clients can continue to develop themselves.
What guides us
We believe effective collaboration requires more than aligned interests. It depends on trust, clear responsibilities, meaningful participation and an understanding of how decisions and resources flow through organisations and ecosystems.
We pay attention to these dynamics because they shape whether strategies, partnerships and collective initiatives can endure.